Attending the 2024 Professional Beauty Exhibition in London was an experience I won’t soon forget! As the founder of Kuki Samoa, it was a joy to bring our products to one of the most prominent stages in the beauty industry and reconnect with many like-minded women from across the Pacific at the International Trade Centre Stand.
The energy was electric, and the support was truly overwhelming, especially from other female-owned Pacific-based beauty brands who are just as passionate about bringing authentic island products to a global audience.
Our Fetau Oil Dropper was a massive hit for the second year running! It sold out on the very first day, and while I thought we had enough stock to last the entire show, I’m so grateful and thrilled that our customers appreciate this little powerhouse as much as I do. The unique benefits of this product clearly resonated with so many attendees, affirming our mission to share traditional Samoan beauty secrets with the world.
This year’s exhibition was also extra special because we debuted two new products—the Fetau Lip Balm and Koko Samoa Lip Balm. I was so excited to launch these products in London at such a prestigious event. The feedback we received was incredible. People loved the rich, natural feel of the Fetau Lip Balm, and the scent of the Koko Samoa Lip Balm was such a standout, that attendees were genuinely excited about how both balms combined nourishing, local ingredients with a unique island flair.
Beyond showcasing our products, the real highlight for me was reconnecting with many incredible women from the Pacific beauty world. We exchanged stories, celebrated each other’s successes, and shared the unique challenges of running beauty businesses rooted in our cultures and heritage. It’s inspiring to see how much talent and passion is coming out of the Pacific, and I am so proud to be part of this movement alongside such amazing, dedicated women.
The show was a whirlwind, but I left with a heart full of gratitude and excitement for what’s next for Kuki Samoa. To everyone who visited our booth, tried our products, and supported our mission, thank you!
A special thank you to the International Trade Centre for supporting us on this very incredible journey.